Black Still Matters in Marketing cover art

Black Still Matters in Marketing

Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand

 Preview

Free with 30-day trial
Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

Black Still Matters in Marketing

Written by: Pepper Miller
Narrated by: Allyson Johnson
Free with 30-day trial

₹199 per month after trial ends. Cancel anytime.

Buy Now for ₹586.00

Buy Now for ₹586.00

Confirm Purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice.
Cancel

About this listen

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Black Still Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.

©2012 Pepper Miller (P)2018 Tantor Advertising Marketing Social Sciences

What listeners say about Black Still Matters in Marketing

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.in reviews

Amazon Reviews
No Reviews are Available