Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
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Narrated by:
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Roger Wayne
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Written by:
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W. Chan Kim
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Renee Mauborgne
About this listen
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2015 Harvard Business Publishing Corporation (P)2020 Gildan MediaWhat listeners say about Blue Ocean Strategy, Expanded Edition
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Ashok Kumar Singh
- 18-09-24
A simple idea well explained
The story starts dragging after chapter 8. The voice of narrator appears tired and lacks enthusiasm.
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- Vedajna Vittal
- 15-08-22
Practical ways to create sustainable profits
Comfortable listening. Good examples to explain the concepts. Useful and highly recommend to new start up companies
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- Naman Rao Gomi /YDV आर्य
- 28-06-21
A must for Entrepreneurs or future ones
Very good book focusing at Value innovation as the core of blue ocean creation.
I will go through this book again, as I know one time listening isn't enough to bring out best out of this amazing book🙏🏻
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- Amazon Customer
- 24-11-22
one topic find unexplored business opportunities
one topic find unexplored business opportunities and create new spaces. worth a read atleast once .
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- Amazon Customer
- 09-11-20
Great Insight on Examples
Great book, requires multiple iterations to get the complete pictures, lot of details in a brief description.
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- Rahul koul
- 01-06-23
Great review
It was hcreat read. New prespective
Would like to recommen to anyone who wants to grt into a new business
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- Anonymous User
- 07-01-24
Educational and thought provoking
There is so many current examples of companies that the author has used to convey the message and illustrate the execution of this strategy
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- Sanya
- 06-09-24
Excellent Excellent book on strategy
Excellent listen for anyone looking to grow business and is currently facing exhaustion and burnout . Pace of story telling and conceptual clarity offered are great.
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