Built to Sell
Creating a Business That Can Thrive Without You
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Built to Sell
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Narrated by:
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Erik Synnestvedt
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Written by:
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John Warrillow
About this listen
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
- Teachable: focus on products and services that you can teach employees to deliver.
- Valuable: avoid price wars by specializing in doing one thing better than anyone else.
- Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
What listeners say about Built to Sell
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Ashok Kumar N Rao
- 23-01-22
Well laid out for starting your business with mind
Very good tips on how to scale well year on year and have a good exit strategy for the new buyer to be interested in your company.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 18-10-21
Book for entrepreneurs
Best book to read if you are starting a business or owning a self employed business.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 14-11-22
Superb book
Lovely insights and examples
Would recommend to all , it’s a must read for all Entrepreneurs even in the early stages of their business
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