Cracking the Code
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Cracking the Code
Narrated by:
Lloyd James
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Narrated by:
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Lloyd James
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Written by:
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Thom Hartmann
About this listen
Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
Audio includes introduction read by Hartmann and new foreword written and read by Jim Hightower!
©2008 Berrett-Koehler Publishers (P)2008 Berrett-Koehler Publishers