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Critical Business Skills for Success

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Critical Business Skills for Success

Written by: The Great Courses, Clinton O. Longenecker, Eric Sussman, Michael A. Roberto, Ryan Hamilton
Narrated by: Clinton O. Longenecker, Eric Sussman, Michael A. Roberto, Ryan Hamilton
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About this listen

What does it take to reach success in business - the kind of success that lasts? How do you set yourself apart from competitors or venture out into different markets? What does it take to develop streamlined processes, become a stronger team leader, and work your way up the corporate ladder?

It all comes down to a solid grasp of the fundamentals of business taught to MBA students in many of the world's most prestigious business schools. This fascinating 60-lecture course is designed to give you just that kind of comprehensive, accessible introduction. Here in one place is an authoritative guide to the five key disciplines that everyone, entry-level employees and CEOs alike, needs to master in order to reap rewards in today's complex 21st-century marketplace.

Bringing together five prestigious and renowned business professors, each 12-lecture part is a detailed look at a particular skill: strategy, operations, finance and accounting, organizational behavior, and marketing. In exploring each skill, you'll learn about everything from key terms and methodologies to research-backed strategies and case studies involving some of the world's most influential companies. You'll come away with a well-rounded education you can use to more firmly establish your own successful path in the business world. Bringing the MBA experience to you, Critical Business Skills for Success demystifies the secrets of business and provides illuminating, empowering insights that will help you achieve your goals.

The complete list of lecturers includes Professor Thomas J. Goldsby, PhD.

©2015 The Great Courses (P)2015 The Teaching Company, LLC
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What listeners say about Critical Business Skills for Success

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One of the best Book I have ever listened

This book contains so much good knowledge about various aspects of the business that this is the must listen for all the managers and person who need to learn many aspects of the business.

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Worth listening

You are going to have awesome learning. There are topics absolutely worth listening. Listen attentively. Good luck. Enjoy

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3 people found this helpful

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Treasure Trove of Management Insights!

Absolutely riveting material, tactfully divided into meaningful sub-divisions and complemented with engaging case studies & examples! A must-have compendium of knowledge for anyone looking good to gain general management insights! :)

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Highly informative and useful

Even 10% of the content put to use will make a difference in one's life

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1 person found this helpful

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awesome 👍

Awesome. The context, the topic, the relevance, the examples. Everything in this.
Though it reminded of my PGDM Days (15 years back), but examples are of current age.
Thank you!

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2 people found this helpful

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Good examples

While listening it appears to me I am sitting in class room. Nice lectures. Recommended.

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Great Courses

Good mix of 4 critical aspects of business.And very well narrated by the respective experts.

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great collection

a good insight into marketing for everyone whether a professional or a novice. a must have for all libraries

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A mini-MBA course

This is a great audio book which is a mini MBA course. It has 5 sections - Strategy, Operations, Finance, Organizational Behaviour and Marketing. Each one of them has several chapters and provide useful insight and information into these branches of business.

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great lecture

covers everything you need to know about running a business or working for a business. it's for the novice as well as the seasoned professional. definitely a great read.

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