Get Your Free Audiobook

Preview

Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

From Mind to Market

Written by: Roger D. Blackwell
Narrated by: Dennis McKee
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹585.00

Buy Now for ₹585.00

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice.

Publisher's Summary

When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.
©1997 by Roger D. Blackwell (P)1998 by Blackstone Audiobooks

Critic Reviews

"[The] guru of...how to do business in a global marketplace." (The New York Times)

What listeners say about From Mind to Market

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.