Hacking Growth
How Today's Fastest-Growing Companies Drive Breakout Success
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Narrated by:
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Morgan Brown
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Sean Ellis
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Written by:
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Morgan Brown
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Sean Ellis
About this listen
Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.
Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.
©2017 Morgan Brown, 2017 Sean Ellis (P)2017 Random House AudioBooksPeople who bought this also bought...
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Overall
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Performance
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Building a StoryBrand
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- Written by: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Overall
-
Performance
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Story
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- Narrated by: Rob Walling
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Performance
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Story
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- Get New Customers, Make More Money, And Stand Out From The Crowd
- Written by: Allan Dib
- Narrated by: Joel Richards
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Overall
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Performance
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Story
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-
-
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-
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- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
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Performance
-
Story
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-
-
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Critic Reviews
"A must-read for anyone in business. " (James Currier, managing partner, NFX Guild)
"It will teach you how to think like a marketer of tomorrow." (Josh Elman, partner, Greylock Partners)
What listeners say about Hacking Growth
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Gaurav Arora
- 02-08-20
Enjoyed it..!!
Triggered some good growth ideas. good for people who are moving into and optimising growth hacking.
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- Utsav
- 23-06-20
Best book
Really helpful for those people who want to Productize their growth and get traffic organically
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- NitinChandil
- 23-05-20
Must read to mystify growth hacking.
Must read to mystify growth hacking. It breaks the process into blocks and gives relevant examples as well.
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- Sailesh
- 17-09-19
Exhausted to hear that companies cannot be complac
Fascinating to hear that the established companies and running successfully need to invest their growth strategies regularly to stay ahead of the competition.
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- Pv Vimal Nair
- 17-08-19
good to read
everybody should read this book, this book is best to start with growth hacking, 👍🏻
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- Saran P.
- 19-04-20
An invaluable guide to grow digital business
Book offers insights to driving breakaway growth for digital business.However comes up short for offline businesses
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