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Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

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Hacking Growth

Written by: Morgan Brown, Sean Ellis
Narrated by: Morgan Brown, Sean Ellis
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About this listen

Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.

©2017 Morgan Brown, 2017 Sean Ellis (P)2017 Random House AudioBooks
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Critic Reviews

"A compelling methodology...to increase market share quickly. "(Eric Ries, best-selling author of The Lean Startup)
"A must-read for anyone in business. " (James Currier, managing partner, NFX Guild)
"It will teach you how to think like a marketer of tomorrow." (Josh Elman, partner, Greylock Partners)

What listeners say about Hacking Growth

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Enjoyed it..!!

Triggered some good growth ideas. good for people who are moving into and optimising growth hacking.

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Best book

Really helpful for those people who want to Productize their growth and get traffic organically

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Must read to mystify growth hacking.

Must read to mystify growth hacking. It breaks the process into blocks and gives relevant examples as well.

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Exhausted to hear that companies cannot be complac

Fascinating to hear that the established companies and running successfully need to invest their growth strategies regularly to stay ahead of the competition.

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good to read

everybody should read this book, this book is best to start with growth hacking, 👍🏻

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An invaluable guide to grow digital business

Book offers insights to driving breakaway growth for digital business.However comes up short for offline businesses

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