Hacking Growth
How Today's Fastest-Growing Companies Drive Breakout Success
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Hacking Growth
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Narrated by:
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Morgan Brown
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Sean Ellis
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Written by:
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Morgan Brown
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Sean Ellis
About this listen
Random House presents the unabridged downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market-share growth what The Lean Startup does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product.
Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative and less wasteful and achieve more consistent, replicable and data-driven results.
©2017 Morgan Brown, 2017 Sean Ellis (P)2017 Random House AudioBooksCritic Reviews
"A must-read for anyone in business. " (James Currier, managing partner, NFX Guild)
"It will teach you how to think like a marketer of tomorrow." (Josh Elman, partner, Greylock Partners)
What listeners say about Hacking Growth
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Gaurav Arora
- 02-08-20
Enjoyed it..!!
Triggered some good growth ideas. good for people who are moving into and optimising growth hacking.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Utsav
- 23-06-20
Best book
Really helpful for those people who want to Productize their growth and get traffic organically
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Overall5 out of 5 stars
- NitinChandil
- 23-05-20
Must read to mystify growth hacking.
Must read to mystify growth hacking. It breaks the process into blocks and gives relevant examples as well.
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Sailesh
- 17-09-19
Exhausted to hear that companies cannot be complac
Fascinating to hear that the established companies and running successfully need to invest their growth strategies regularly to stay ahead of the competition.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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- Pv Vimal Nair
- 17-08-19
good to read
everybody should read this book, this book is best to start with growth hacking, 👍🏻
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Saran P.
- 19-04-20
An invaluable guide to grow digital business
Book offers insights to driving breakaway growth for digital business.However comes up short for offline businesses
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