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Hooked

How Processed Food Became Addictive

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Hooked

Written by: Michael Moss
Narrated by: Scott Brick
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About this listen

Brought to you by Penguin.

Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food.

Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes and drugs. Our bodies are hardwired for sweets, so food giants have developed 56 types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. Moss goes on to show how the processed food industry - including major companies like Nestlé, Mars and Kellogg's - has not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.

A gripping account of the legal battles, insidious marketing campaigns and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

©2020 Michael Moss (P)2020 Penguin Audio
Business & Careers Medicine & Health Care Industry

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Must read.

Absolutely loved it. It really puts a lot of ideas we have about food in perspective for the 21st century.

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All about sugar, salt, fat, and flavors bad effect

Clear discussion & awareness of food addiction, types of harmone, brain behavior on fast processing foods & it's big effects. Also, how fast food industries are making us to addict on those... by bringing lots of varieties in highly processed packaged foods and high spending more on these research and fooling with wrong claims. And work on the just power of taste, smell, textures, colors, flavors, looks..... Without improving nutritional values.
Happy listening.

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Average book with excellent narration.

The book is not much cohesive but the narration is excellent. If you have read salt sugar and fat then this book might disappoint you.

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