How Brands Grow
What Marketers Don't Know
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How Brands Grow
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Narrated by:
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Daniel May
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Written by:
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Byron Sharp
About this listen
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
©2010 Byron Sharp (P)2014 Audible Inc.What listeners say about How Brands Grow
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sooraj Dhawan
- 31-07-21
Must Read / Hear for Management professionals
I am a big fan of Byron Sharp and this is a good study on how brands grow.
All aspiring management students will find this useful.
All management professionals will get new ideas and inspirations too.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Nishant Singh
- 23-11-24
Evidence based reconciliation for popular theories and models
authors have spend disproportionate energy to validate their hypothesis basis market data, theories and models. their inferences are quite logical and enduring esp related to Brand properties. heard this book is an induction gift for MTs at many FMCG companies, hope more structured applications will be visible basis the learnings
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ashish Agrawal
- 02-01-19
Most imprically correct marketing book
It has almost everything a branding person may need. One of the best marketing book that breaks a lot of myths and is hard hitting.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- SS
- 17-11-21
Great book ruined by the Narrator
Narrator was pathetic. Siri or Google Assistant could have read this book better. Narrator butchered the content quality, for example - by reading bylines, references (and even their page numbers), reading "i.e." and "eg" as "I-E" and "E-G" respectively instead of "that is" or "example". Great book ruined by the narrator.
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Overall4 out of 5 stars
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Performance2 out of 5 stars
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Story5 out of 5 stars
- Vidya Bhushan
- 28-06-20
A book for un-learning and re-learning marketing
The book - How Brands Grow, raises a lot of questions. It shakes up our traditional understanding of marketing especially Kotler's theories. Book bust a lot of myths. The author gives enough empirical data to support his claims. I connected with the few concepts like why loyalty program does not work, why price promotion is for retailers and what is the ultimate purpose of advertisement.
I could not digest the notion that STP does not work, but got convinced the way he explained. Finally, he sums up by saying that it's only the mental and physical availability that make the brand easier to buy for more people, in more situations and the brand grows.
No matter you subscribe to his thoughts or not, reading the book will force you to think about marketing in a slightly different way. It will create a new memory structure for marketing. A must-read for any marketers.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Amazon Customer
- 01-01-19
Bad narration
The narrator completely ruined the book. The normal reading speed is slow and when you speed it up, you realise the reading speed is very inconsistent.
Plus, the book is not meant for narration. Too many
refer table, refer figure...
You then realise how good Suzy Jackson at narration.
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1 person found this helpful