How to Sell When Nobody Is Buying
And How to Sell Even More When They Are
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How to Sell When Nobody Is Buying
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Narrated by:
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Sean Pratt
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Written by:
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Dave Lakhani
About this listen
First, you have to understand, it's not your fault. You're struggling because the current model for reaching and converting customers is seriously outdated and no longer works. You must develop new skills in a rapidly changing world if you intend to sell. We're in a new economy full of rapidly changing industries - and new sales rules apply. Customers have up-to-the-minute information access, a global reach, a social-networking mindset, a desire for instant gratification, and expectations of more powerful, high-tech experiences. That means you must understand what consumers demand of you before putting products and services in front of them.
You need to pick up the tools that connect you to your market, expand your networks, and create a persuasive message that reaches customers where they live. The rules have changed, and only those most adaptable to change will survive.
This approach is necessary for everyone in the sales industry. Whether you're a salesperson, a sales manager, are self-employed, or are part of a sales team, How to Sell When Nobody's Buying is the one-stop resource you need to stand out in the marketplace - starting now.
©2009 Dave Lakhani (P)2009 GIldan Media Corp