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How to Win an Indian Election

What Political Parties Don’t Want You to Know

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How to Win an Indian Election

Written by: Shivam Shankar Singh
Narrated by: Terry D’Souza
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About this listen

What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country?

Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes listeners into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews, and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties, and what really makes for a winning election campaign.

©2019 Shivam Shankar Singh (P)2019 Random House Audio
Data Science Education & Learning Literature & Fiction Political Campaigns & Elections Social Sciences

What listeners say about How to Win an Indian Election

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Good content bad narration

Could you not have arranged for a better narrator? I loved the content. It seems like an honest, neutral and thoroughly informative account. Thanks for this book.

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  • Overall
    3 out of 5 stars
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    4 out of 5 stars

Terry D'Souza Needs to Work on Diction

Terry mispronounced multiple words incorrectly including disseminated and debilitating. He pronounced them as decimated and delibitating.

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2 people found this helpful

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good perspective on indian politics

most of it covered in news and political article.but i liked the idea to present insight in book on politics and election

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Excellent insight into the Indian electoral system

Progresses like a suspense thriller with never a dull moment. Well organized and credible content. The staccato reading could be much smoother and pleasanter.

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Very valuable and real information about the Indian Political system.

Good that author has shared personal experiences and perspective. Those interested in entering into the Indian politics will gain significant insight.

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My first book

The first book in my 27 years till date, that I read cover to cover. I was interested in knowing the machinery, and this book provided insights of the system. Experiences penned down seems organic while reading. Thank you.

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Decent content, pretty bad narration

Mispronunciation apart, the narrator's reading of decimal digits as numbers should have been corrected while publishing this

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Thank you Shivam for sharing your story!

This was a great listen and I could understand more about the internal political sphere works in our country. The influence of media in Indian Politics is something that isn't spoke widely and thanks for sharing about the fourth pillar of our democracy

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Great insight in functioning of political parties

Personally I had very limited notion about inside operations of modern Indian politics and political parties. Proved to be quite an eye opener and educating for me. Narrator was good in general but as stated by others, the basic pronunciation mistakes hurt the ear.

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A much needed info book for any political novice

A very candid take on the Indian Politics for those planning to choose politics as a career. Well researched. Also reflects why the much needed educated professionals will continue to shy away from entering this unfair arena

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