Idee virali
Perché i pensieri si diffondono
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Idee virali
Narrated by:
Maurizio Di Girolamo
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Narrated by:
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Maurizio Di Girolamo
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Written by:
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Emanuele Arielli
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Paolo Bottazzini
About this listen
Un video, un post, una foto, un meme, una frase, una canzone diventano tormentoni, improvvisamente prendono a circolare, colonizzando, grazie a computer, smartphone, tv, giornali, la nostra attenzione e la nostra mente. Perché certe idee circolano più di altre? Che cosa rende più o meno virale un'immagine o un prodotto culturale?
Il libro aiuta a capire i meccanismi che presiedono alla riproduzione e alla trasmissione delle idee, assicurandone la propagazione e il successo o decretandone il fallimento.
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