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  • Influence

  • Science and Practice, ePub, 5th Edition
  • Written by: Robert B. Cialdini
  • Narrated by: Lloyd James
  • Length: 12 hrs and 25 mins
  • 4.7 out of 5 stars (111 ratings)

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Influence

Written by: Robert B. Cialdini
Narrated by: Lloyd James
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Publisher's Summary

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

©2001 Robert Cialdini (P)2012 Robert Cialdini

What listeners say about Influence

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Never read a book with such deep research

Love your work towards this book Robert. You have given us lot of insights on human nature with this book.

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Charlie Munger democratizes his genius by recommending it to everyone

What more do I say (beyond this title). I chose to read only classics this year and this is one he'll of a classic. I will reread this forever. Decisions drive everything in life. And this book helps you make better decisions. I will apply the techniques in this book for almost every decision in my life. Thank you Cialdini!

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its insights are best for your power over certain individual

this book will tell you we're just slaves to our own mind it teaches you how to gain psychological influence over other person. and these tactics are so real that you yourself will be impressed how human psyche is so vulnerable to outside influence. even after so many eons of evolution and information available to us.

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Influencial

Listen or Read To understand better the human perspective from other side which is seller

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A must read

This can change your outlook to business and life . Must read for everyone.

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Outstanding book pretty well narrated

The content of the book is one of the very best I have ever encountered, because it's extremely usable and substantiated by solid data and cases.

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Great great great

This book explains how people take us granted and manipulate our mental shortcuts for their needs

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Highly recommended……very helpful I making a real decisions

If anyone wants to know about the way we take or make decisions…. This is the book to read many a times……. It’s Human Psychology + emotions at work, beautiful put across and I enjoyed listening it and going to read it again, and again.
Happy Listening 😊

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Excellent tips

Such an important topic. Great learnings from a very practical standpoint. Hugely helpful for leaders, managers, people in sales roles, parents etc.

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Loved it, must read!!!

Describes small details that we observe everyday very beautifully. Loved it, Everyone must read this book!!!

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