Insanely Simple
The Obsession That Drives Apple's Success
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Insanely Simple
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Narrated by:
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Ken Segall
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Written by:
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Ken Segall
About this listen
Penguin presents the unabridged, downloadable audiobook edition of Insanely Simple, written and read by Ken Segal.
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. Steve Jobs' obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized, how it designs products and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory.
As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as "Think Different" and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of simplicity that have driven Apple's success - which you can use to propel your own organisation.
Reading Insanely Simple, you'll understand how his obsession with simplicity helped Apple perform better and faster.
©2015 Ken Segall (P)2015 Penguin AudioWhat listeners say about Insanely Simple
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Ganeshbhatta
- 11-04-21
Simple
Like: flow
Dislike: repetitive content in some places
Suggest: others to also listen to it
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Amazon Customer
- 06-12-20
longer than needed
could have been finished in half the pages it took why drag it and consume the reader's/listener's time
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Abhinav Kumar
- 12-09-23
Simply Great book
It's a great and must read book for Entrepreneurs, to the point, Prectical , lot can be learnt from this book, DNA of Apple but it's applied for all
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- ashwini
- 06-12-20
interestingly complex but simple story
lots of repeatative statements. but it's best guide to build a brand from a scratch.
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Praveen
- 30-11-19
Not so great book
author tries to simply everythig with simplysity and glorify Steve jobs , in nutshell not many concepts only anecdotes from author experience in advertising.
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