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Inside the Business of Graphic Design

60 Leaders Share Their Secrets of Success

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Inside the Business of Graphic Design

Written by: Catharine Fishel
Narrated by: Martin Moran
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About this listen

Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

©2003 Catharine Fishel (P)2012 Audible, Inc.
Art Business Management Art Business Graphic Design Business

Editorial Reviews

Using interviews and stories from well-regarded studios such as Miriello Grafico and Michael Schwab to illustrate her points, Catherine Fishel offers strategies for running a creative and successful graphic design business. Her advice on planning goals, managing clients, and maintaining creativity flows smoothly with narrator Martin Moran's well-paced and laidback performance. Moran's voice is easy on the ear even as he narrates the risks and pitfalls of running a design business. He does not make light of Fishel's warnings, but he conveys them in an accessible manner that will not cause listeners to feel discouraged.

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