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It's Not Luck

Marketing, Production, and the Theory of Constraints

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It's Not Luck

Written by: Eliyahu M. Goldratt
Narrated by: Rick Adamson
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About this listen

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company Management Management & Leadership Process Improvement

What listeners say about It's Not Luck

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Profile image for John Francis Savio Rodrigues

Great book on TOC

The concepts of UDEs and CRTs are nicely explained.
The audio reading is soothing to the ears and kept me engaged throughout.

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Profile image for Tarun Tiwari

Super 5 star

Awesome book, thats how all books should be written. Concepts in a story and a coherent one.

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Profile image for Girish Anand Kalele

must read for people in executive cadre

like any other book on TOC, this one is ❤️ too. must read as it comes directly from EG

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Profile image for NEERAJ BASUR

interesting Concepts

Simple yet powerful concepts. The story format makes listening interesting. It would have been better if the performance was done by multiple artistes.

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