Launching & Building a Brand for Dummies
Failed to add items
Add to cart failed.
Add to wishlist failed.
Remove from wishlist failed.
Follow podcast failed
Unfollow podcast failed
New to Audible Prime Member exclusive: 2 credits with free trial
Launching & Building a Brand for Dummies
Buy Now for ₹703.00
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Susan Hanfield
-
Written by:
-
Amy Will
About this listen
These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. To give your brand life - and a bigger chance of surviving against the competition - you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.
In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.
- Stand out on social media
- Create viral campaigns
- Build on Customer Loyalty and Longevity
- Deal with the competition
Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to your future standout success.
©2022 John Wiley & Sons, Inc. (P)2022 Tantor