Lilliput Land cover art

Lilliput Land

How Small Is Driving India's Mega Consumption Story

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Lilliput Land

Written by: Rama Bijapurkar
Narrated by: Rama Bijapurkar
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About this listen

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.

In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Rama Bijapurkar (P)2024 Random House Audio Consumer Behaviour & Market Research Marketing & Sales

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Profile image for Sharavana Raghavan

The clarity of Indian Insights, simplified.

That the author is an authority on the subject comes through clearly and that they manage to break it down into digestible simple language is the clincher the me.
So against the grain and logical at the save time. True eye opener.

That it was narrated by the Author merits bonus points.

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Profile image for Jaydeep

Insights

For a beautifully laid down book full of insights wish the narration was more engaging. A business book without benefit of a storyline needed a more engaging narration.

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