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Managing Brand You
- 7 Steps to Creating Your Most Successful Self
- Narrated by: Jerry S. Wilson, Ira Blumenthal
- Length: 6 hrs and 34 mins
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Managing Brand You
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Publisher's Summary
Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.