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Marketing 4.0
- Moving from Traditional to Digital
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
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Marketing 4.0
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Publisher's Summary
Marketing has changed forever - this is what comes next.
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
What listeners say about Marketing 4.0
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Nakul Shenoy
- 25-06-20
A #MustRead this!
The man who defined marketing, redefines it for the current day challenges. 4.0 is the much-needed treatise that all of us, if even remotely connected to marketing, need.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Vikram Bhalla
- 19-08-19
very informative & practical
A must read for new era of marketers. The tips & techniques are very practical.
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3 people found this helpful
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Ajay Venkat
- 24-06-21
Rudimentary level of information
This book provides basic level of information, very useful for beginners. the examples shared in this book are precise.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ramakant gaur
- 17-08-19
Transformation of marketing principles
The digital media is becoming quintessential for the sustenance and the development of the companies. Their growth is based on various factors including their access to the customers through the multi online and offline channels. The mobile has become an adorable device for all mobile users.
The friends, followere and fans create a community, which can be targeted through the content marketing. This audiobook enlightens about creating and interface for the integration of online and offline marketing space, human and digital connect. Every leader, manager and entrepreneur should listen to this.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Gags Cooper
- 13-04-20
This series of books keeps getting better and better!
What a wonderful take on the Marketing in the current digital scenario and how digital and offline needs to work together. Brilliant!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tushar
- 12-06-19
The new dimension
It's good insight of digital marketing. Beautifully and seamlessly explain the marketing journey and how the consumers have become new marketeers. Loved it.
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5 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anand
- 05-12-19
Relearning Marketing ...good read
Excellent insight and relevant content. Clearly explains the marketing 4.0 evaluation. Also share key parameters which can be leverage to drive a better digital experience for customer via marketing 4.0.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Gaurav mohan
- 09-09-22
Brilliant..
Buy it if you are a marketing student... great frameworks to learn and inculcate in practice
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Bhavin Joshi
- 14-08-20
Not bad, but not good either!
Not bad, but not good either. Listen only if you get it for free, don't buy!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 03-02-20
Interesting read for Marketers ..
Well articulated
As for the book , the first half is a macro-perspective of futuristic marketing orientation where as the second half is inclined towards applications of digital marketing .
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