Marketing 5.0
Technology for Humanity
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Marketing 5.0
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Narrated by:
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Steve Menasche
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Written by:
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Philip Kotler
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Hermawan Kartajaya
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Iwan Setiawan
About this listen
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
©2021 John Wiley & Sons, Inc. (P)2021 Gildan MediaWhat listeners say about Marketing 5.0
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Harsh
- 24-12-22
Mind opener
in just 7 hours my knowledge is updated to the current world. can't thank enough to the author!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 03-11-22
Excellent book to understand new ways of marketing
Its a good book to understand the generations and how they change their buying behaviors. Hence its important to understand a customer behavior and then strategize for selling.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Kaiser
- 06-04-23
Ineffective
This audio book in not equivalent to reading the book as it does come with a pdf that illustrates the various important diagrams that are referenced to in the book.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- ajay s.
- 07-01-24
No pdf
No pdf and misses relation of audio without pdf references .
multiples reference of this pdf with figures but there is no pdf attached
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