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  • Marketing: A Love Story

  • How to Matter to Your Customers
  • Written by: Bernadette Jiwa
  • Narrated by: Bernadette Jiwa
  • Length: 2 hrs and 1 min
  • 4.3 out of 5 stars (6 ratings)

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Marketing: A Love Story

Written by: Bernadette Jiwa
Narrated by: Bernadette Jiwa
Free with 30-day trial

₹199 per month after trial ends. Cancel anytime.

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Publisher's Summary

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey toward understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

©2014 Bernadette Jiwa (P)2016 Gildan Media LLC
Marketing Customer Marketing
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Profile image for parthapratim

If you're in business,you should read this

Loved it!!

Not only the book has a great content but also a very beautiful narration throughout the book.

I highly recommend it to anyone, not just particularly to marketing but business in general.

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Profile image for Ashish Agrawal

A little gem of a book..

How many times we forget the basics and continue with our endeavours in marketing. We need to refer this book and bring customers to fore again.

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