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Measure What Matters

OKRs: The Simple Idea That Drives 10x Growth

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Measure What Matters

Written by: John Doerr
Narrated by: Alex Garden, Andrew Cole, Atticus Tysen, Bono, Brett Kopf, Cristos Goodrow, Jini Kim, John Doerr, Joseph Suzuki, Julia Collins, Mike Lee, Patti Stonesifer, Susan Wojcicki, William Davidow
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About this listen

Brought to you by Penguin.

INSTANT
NEW YORK TIMES BESTSELLER

The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
With a foreword by Larry Page, and contributions from Bono and Bill Gates.

Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top­ priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.

This audiobook will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.
'I'd recommend John's book for anyone interested in becoming a better manager', Bill Gates

©2018 John Doerr (P)2018 Penguin Audio
Corporate & Public Finance Entrepreneurship Leadership Personal Success

What listeners say about Measure What Matters

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Well story telling

Good explanation about Google & much other product example benefit the OKRs
Must read it for product strategy

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3 people found this helpful

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Objective and key results

This book talks about scientific ways to meet objectives. It gives tool to break your milestones and as key result and assign to right owners. You must have routine conversations and recognitions for performers. One should be agile enough to change or modify and decided result area if does not stay relevant. Happy reading . Thanks

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brilliant piece of advise

I liked all suggestions given in the book.Direction provided in specific cases is very apt

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transformational

loved it, a totally transformational work. so vividly explained by the writer. a must read for all

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exceptional

loved it, especially the range of examples that demonstrates the relevance of OKRs and the importance of focus and commitment

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its magical

every entrepreneur should read this book. it changed my perspective how to get things done. it also helped look back n see my mistakes n things which i was thinking happened by luck but were result of effective goal setting.

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Excellent

Really good and helpful. This book will change your perception on goal setting and how to achieve the desired results.

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one business book to lead them all.

welcome to fascinating world of OKRs - where vision becomes reality. evaluating performance of knowledge based workforce is the challange for most current economy.
OKR lucidly serve the purpose, and help entrepreneurs realise business goals accurately.
through this book. John Doerr who evidently created success for many high performance startups articulated the secret formula for same.
The books is highly recommended for entrepreneurs and business manager alike. it is even recommend if you bring you personal goal to reality.

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A measured path to success of an organisation

This book has been a great learning path to understanding how to run a company as a business with transparency, where people know how their work contributes to the success of their peers and and company as a whole, must read for any leader who’s looking to start a business or save one. :)

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Amazing

It is really awesome. It gives a clear idea on how measuring un the right way and the right aspects can help us achieve the desired outcome.

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