Niching Up
The Narrower the Market, the Bigger the Prize
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Niching Up
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Narrated by:
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Scott Brick
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Written by:
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Chris Dreyer
About this listen
Chris Dreyer didn’t begin his professional journey thinking he would establish one of the most successful SEO agencies in the country. In fact, he studied history in college and landed his first job as a detention room supervisor for a local high school (this wasn’t part of the plan, either). When his Google query, “how to make money online,” directed him to digital marketing courses, Chris found his calling. Soon his own sites ranked number one for “double chin,” “stained concrete,” and “acai fruit.”
The rest, as they say, is history.
Now, Rankings.io hits the top of industry lists year after year as an SEO agency for personal injury lawyers. The company is one of the best for a simple reason: Chris has found his niche. In Niching Up, Chris reveals the path to enduring notoriety and long-term profitability by way of a streamlined, specialized market focus. He debunks the myths associated with selecting a specific target and shares his stories of making it big by reducing his prospects. Sometimes success is about having the right mindset. Through Chris’s personal stories of lessons learned and how he’s learned them, you’ll realize that good opportunities come to those who simplify.
©2022 Chris Dreyer (P)2023 Chris DreyerWhat listeners say about Niching Up
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Poonam Bhutani
- 17-07-23
An autobiography to understand the changing trends
"Niching Up: The Narrower the Market, the Bigger the Prize" by Chris Dreyer is a book that explores the benefits of serving a niche audience and shares the author's personal journey from teaching to running a successful digital marketing/SEO agency. It discusses the advantages and disadvantages of focusing on a specific niche and provides valuable insights for entrepreneurs looking for ideas in this area. The author's use of examples and anecdotes, including a clever connection to Star Wars, adds depth and relatability to the book. Dreyer's self-awareness and ability to humorously poke fun at himself make for an engaging read. The book also stands out by addressing the downsides of working within a niche, offering a balanced perspective. It uncovers unexpected advantages of serving a niche audience, which can be eye-opening for readers. The formatting, particularly in the Kindle version, is somewhat distracting with its small paragraph divisions. However, the book is largely free of typos, spelling, and grammatical errors. Overall, it is a recommended read for entrepreneurs seeking an edge in their business or considering catering to a smaller audience, although it does not provide a step-by-step guide on how to find a niche.
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