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No BS Direct Marketing

The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses (No BS Series)

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About this listen

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses including retail stores, restaurants, and sales.

©2018 Entrepreneur Press (P)2019 Gildan Media Advertising Marketing Marketing & Sales Direct Marketing
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I've read other marketing books and they just give surface level explanation but Dan Kennedy gives real life examples, analogy to help understand a point clearly. This one not only gives tactics or tips but teaches the fundamental principles of Marketing, that are timeless. I'm glad I found it.

Eye opening book!

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