Predictably Irrational
The Hidden Forces That Shape Our Decisions
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Predictably Irrational
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Narrated by:
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Simon Jones
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Written by:
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Dan Ariely
About this listen
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2008 Dan Ariely (P)2016 HarperCollins Publishers LtdCritic Reviews
‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think
‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
‘Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable.’ Daniel Kahneman, Nobel Prize in Economics, 2002
What listeners say about Predictably Irrational
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Overall5 out of 5 stars
- Amit Kumar Vyas
- 03-04-24
good
An out of box topic.. it is worth one time listening to the concepts explained therein.
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Overall4 out of 5 stars
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- Anonymous User
- 25-09-20
motivating to start a businness
loved it. worthwhile reading even the subtle context of the book Predictably Irrational. Really helpful to see such books on audible.
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- Placeholder
- 08-02-22
Amazing narration
Undoubtedly one of the finest researches on abstract amorphous human behaviour.
Unputdownable
Genuine Research
Very interesting
Subtle dark humour even
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Overall5 out of 5 stars
- Amazon Customer
- 23-10-21
Good book
Good insight into human nature relating into day to activity supported by experiment and possible plausible explanation.
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- Yeshvantha
- 27-03-23
Great book for behavioural studies
Understand our own regular behaviour in everyday actions are really important, and it is beautifully explained with lot of research examples by the author is impeccable. Very important work and a must read, enjoyed the most in recent times…..happy listening 😊
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- Anonymous User
- 12-02-21
awesome book
highly recommended book for everyone. very interesting and engaging book. well thought and written, kudos to author...
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- Vinayak
- 28-01-23
a masterpiece - road towards achieving free lunch
a masterpiece nicely weaved and narrated in a lucid , full of facts supported by real life experiments . this will surely help each of us identify the deficiencies in our decision making process and evolve us to take better decisions a more rational one avoiding predictively irrational.
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- Alok R.
- 04-05-22
Good book to read
I love this book.... Nice book and enjoyable if you already read hard copy. Thanks
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Overall4 out of 5 stars
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- CA Ram Pavan Kumar
- 17-03-23
It's a terrific book on behavioral economics.
The book Predictably Irrational is worth reading because that helps us understand the psychology of decision-making—this book functions on us as a thought-provoking tool.
It's a terrific book on behavioral economics. Some of the key learnings are:
According to traditional economics assumptions, all our decisions are rational, informed, and motivated by the worth of all goods and services and the utility they are likely to produce. Consumers in the marketplace try to maximize their profit and optimize their experiences. Consequently, the economic theory claims that there are no free lunches—if there were any, someone would have already found them and extracted all their value.
On the other hand, behavioral economists believe that people are susceptible to committing mistakes. These mistakes also provide opportunities for improvement. If we all make systematic mistakes in our decisions, why not develop new strategies, tools, and methods to help us make better decisions and improve our overall well-being? That's precisely the meaning of free lunches from the perspective of behavioral economics—the idea that there are tools, methods, and policies that can help us make better decisions and, consequently, achieve what we desire.
We are pawns in a game whose forces we largely fail to comprehend. We usually think of ourselves as sitting in the driver's seat, with ultimate control over our decisions and the direction our life takes. However, this perception has more to do with our desires—how we view ourselves than with reality.
Each chapter in this book describes factors such as emotions, relativity, social norms, etc., those influence our behavior.
Although irrationality is commonplace, it does not necessarily mean we are helpless. Once we understand when and where we may make erroneous decisions, we can be more vigilant, push ourselves to think differently about these decisions, or use technology to overcome our inherent shortcomings.
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- Pankaj Kohli
- 06-04-24
Brilliant Articulation
nice book with lot of insights and practical tips. thoroughly enjoyed the critical takeaways and aspexts
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