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Predictably Irrational
The Hidden Forces That Shape Our Decisions
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Narrated by:
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Simon Jones
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Written by:
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Dan Ariely
About this listen
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
©2008 Dan Ariely (P)2016 HarperCollins Publishers LtdCritic Reviews
‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think
‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
‘Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable.’ Daniel Kahneman, Nobel Prize in Economics, 2002
What listeners say about Predictably Irrational
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- Amit Kumar Vyas
- 03-04-24
good
An out of box topic.. it is worth one time listening to the concepts explained therein.
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- Anonymous User
- 25-09-20
motivating to start a businness
loved it. worthwhile reading even the subtle context of the book Predictably Irrational. Really helpful to see such books on audible.
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- Amazon Customer
- 23-10-21
Good book
Good insight into human nature relating into day to activity supported by experiment and possible plausible explanation.
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- Yeshvantha
- 27-03-23
Great book for behavioural studies
Understand our own regular behaviour in everyday actions are really important, and it is beautifully explained with lot of research examples by the author is impeccable. Very important work and a must read, enjoyed the most in recent times…..happy listening 😊
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- Anonymous User
- 12-02-21
awesome book
highly recommended book for everyone. very interesting and engaging book. well thought and written, kudos to author...
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- Vinayak
- 28-01-23
a masterpiece - road towards achieving free lunch
a masterpiece nicely weaved and narrated in a lucid , full of facts supported by real life experiments . this will surely help each of us identify the deficiencies in our decision making process and evolve us to take better decisions a more rational one avoiding predictively irrational.
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- Placeholder
- 08-02-22
Amazing narration
Undoubtedly one of the finest researches on abstract amorphous human behaviour.
Unputdownable
Genuine Research
Very interesting
Subtle dark humour even
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- Ray
- 07-01-25
awesome
it is surprisingly practical. the title is fitting. very impressive points and lessons to learn and practice
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- iswaryarajan
- 17-02-22
Treasure!
Dan Areily has offered a gem to the world! Captivating narration. Worth the money.
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- deepak tolani
- 23-01-21
Best read about understanding irrationality
I think as a business read this is one of the best reads available to study consumer's irrationality and it's predictibility. I recommend this book to marketers who are working on consumer behavior and related business solutions.
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