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Purple Cow

Transform Your Business by Being Remarkable

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Purple Cow

Written by: Seth Godin
Narrated by: Seth Godin
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About this listen

Brought to you by Penguin.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new best seller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

©2020 Seth Godin (P)2020 Penguin Audio Marketing Marketing & Sales Sales

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Profile image for Gaurav mohan

Purple thinking was so remarkable

Seth is a purple cow among all the marketeers out there...do buy this book. You won't regret it even for a second.

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Profile image for Vivek nagpure

great concept

learn so much. delighted. big seth godin fan. purple cow is so simple but very important concept. this book is heart of business.

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