SPIN Selling cover art

SPIN Selling

Preview

Free with 30-day trial
Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

SPIN Selling

Written by: Neil Rackham
Narrated by: Eli Woods
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹586.00

Buy Now for ₹586.00

Confirm Purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice.
Cancel

About this listen

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

In SPIN Selling, Rackham delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, listeners will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales?” and “Why do techniques like closing work in small sales but fail in larger ones?”

You will learn why traditional sales methods that were developed for small consumer sales just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

©2014 McGraw-Hill, Inc. (P)2014 McGraw Hill-Ascent Audio
Sales

What listeners say about SPIN Selling

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

best read for the sales process,

Amazing SPIN theory, great for selling intangible services, improve your valuable conversation with your clients

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

Overall an average book

An average read, no great take aways and neither too cool to sail. I would call it an average read, giving 2 out of 5.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Physical Book is entirely Different

I have ordered the same book in Physical format in India and the content is entirely different.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!