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Solving Problems with Design Thinking

Ten Stories of What Works

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Solving Problems with Design Thinking

Written by: Jeanne Liedtka, Andrew King, Kevin Bennett
Narrated by: Dina Pearlman
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About this listen

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

©2013 Jeanne Liedtka, Andrew King, and Kevin Bennett (P)2016 Audible, Inc. Business Development Decision-Making & Problem Solving Management Organisational Behaviour

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Profile image for Rajdeep

Very high level theories, could not connect at all

I tend to like real life stories that are easy to relate and hence present a high chance to apply in real life.
The book sounded like theoretical recollections that was neither detailed nor short to keep any interest.
I give up

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