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  • Start with Why

  • How Great Leaders Inspire Everyone to Take Action
  • Written by: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 18 mins
  • 4.6 out of 5 stars (441 ratings)

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Start with Why

Written by: Simon Sinek
Narrated by: Simon Sinek
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Publisher's Summary

Brought to you by Penguin.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why.

This book is for anyone who wants to inspire others or to be inspired.

Based on the most-watched TED Talk of all time.

©2011 Simon Sinek (P)2021 Penguin Audio

Critic Reviews

"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)

"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)

What listeners say about Start with Why

Average Customer Ratings
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  • Overall
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    5 out of 5 stars

just restart your life with why

if u r stuck or not knowing how to move on in life this is the book u need to look at or hear in the audible.

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Very well explained

Simon is one of the best management authors and in this book, he clearly calls the need for purpose in doing any work

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Great book with great content

To get a sense of why you do, the thing you do, read this book!

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    5 out of 5 stars
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Only book you need

Although it references examples illustrating on how to create and grow businesses it highlights a fundamental line of thought all of us need to embody to lead a purpose filled life and run an impactful and successful businesses.

Find your why and center everything around that, you got yourself a very busy and fulfilling life

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    4 out of 5 stars
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    4 out of 5 stars

Awesome perspective laden narrative

The example of the perspective is limited to very few organisations. But still it’s something we all can try and see the effectiveness

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1 person found this helpful

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    5 out of 5 stars
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loved it!


could not stop listening to this book till the end.
Got a new sense of direction.

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Serving and justifying my Why is my purpose of life

Mind blowing experience of going through the facts that decide the success in life it’s not like but knowing and pursuing and acting on the Why of our life .. so powerful and profound.. life changing experience

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    5 out of 5 stars
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Why comes in the end

If you really want to understand WHY, wait for last 7 minutes and 29 seconds. Don’t jump. Go through every word and then reach here. It’s worth it.

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    4 out of 5 stars
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    4 out of 5 stars

Must read book. But repetitive content

Overall, this is a fantastic book that has helped me realise the importance of WHY and how I can use it in my own life. However, the content seemed repetitive at many places, especially the examples.

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Good book.

Tells finding your why is important but doesn't tells how you can find your.

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