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Strategic Advertising Management (6th Edition)

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Strategic Advertising Management (6th Edition)

Written by: Richard Rosenbaum-Elliott, Larry Percy
Narrated by: Daniel Henning
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.

Using real world examples and 16 new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy.

With added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry.

©2021 Oxford University Press (P)2021 Ascent Audio Advertising Public Relations Sales Advertising Management

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Good Advertising strategies discussed

Covered a plethora of Advertising strategies including further readings. Advertisers looking for specific strategies for their campaigns can read or listen to this and implement strategies based on the kind of product or services being offered.

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