T.U.H.A.F. - Marka Yönetimi
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T.U.H.A.F. - Marka Yönetimi
Narrated by:
Hakan Bozbey
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Narrated by:
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Hakan Bozbey
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Written by:
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M. İmer Özer
About this listen
T.U.H.A.F. pazarlama aygıtını karmaşık ve anlaşılmaz tanımlardan, deyimlerden arındırıyor. Pazarlamayı, şirketleri daha kârlı daha başarılı hale getiren bir yönetim disiplini olarak bize anlatıyor. Ekonomi bilimi gibi pazarlama da sıkıcı bilimler arasında sayılır. Pazarlama, İmer Özer'in kalemiyle zihin açıcı olmakla da kalmıyor, eğlenceli bir etkinliğe dönüşüyor ve büyük bir zevkle dinleniyor.
©2022 Elma Yayınevi (P)2023 Sesle Kitap