The 22 Immutable Laws of Branding
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The 22 Immutable Laws of Branding
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Narrated by:
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David Drummond
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Written by:
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Al Ries
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Laura Ries
About this listen
This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishersWhat listeners say about The 22 Immutable Laws of Branding
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- Kumar
- 08-06-22
Good, but out dated content.
Lot of concept on internet adaption is misrepresented. Like IP TV etc.. Request a refresh for recent times.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Gautam Srikrishna
- 27-06-21
Still very relevant!
This book is around a couple of decades old, but most of the topics are still very relevant. It is worth listening to this book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Manoj Kumar Panchal
- 20-08-22
Outdated but Useful
They are saying Nokia is leader. So you can understand how old it is.
But Old is Gold.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 19-01-22
Must read for all focused business owners
It's all about the branding. Touched upon all the elements in all format. Whatever he told about the internet is now a reality.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- jignesh rohit
- 23-10-23
Good information on Branding and management of image
It is a generation bit older but the branding and image management rules/laws listed here still work in this day and age.
A good listen for anyone who is interested in building a brand one day.
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Viraj Munde
- 18-12-24
Old stories
with 1990 examples from the time of Genx parents timeline and their landmark may or may not work for genZ
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