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The Challenger Sale

How to Take Control of the Customer Conversation

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The Challenger Sale

Written by: Matthew Dixon, Brent Adamson
Narrated by: Matthew Dixon, Brent Adamson
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About this listen

Brought to you by Penguin.

Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!

What's the secret to sales success?

If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.

Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.

Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.

©2012 Matthew Dixon and Brent Adamson (P)2021 Penguin Audio Consumer Behaviour & Market Research Customer Service Marketing & Sales Sales

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A thorough dissection of your sales notions

This book helps in rethinking your sales process and leadership. Focusing on "how" rather than what, you will understand what's in your prospect's mind and do what's in their and your best interest.

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