The Copywriter's Handbook cover art

The Copywriter's Handbook

A Step-By-Step Guide to Writing Copy That Sells, 4th Edition

 Preview

Free with 30-day trial
Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

The Copywriter's Handbook

Written by: Robert W. Bly
Narrated by: Barry Abrams
Free with 30-day trial

₹199 per month after trial ends. Cancel anytime.

Buy Now for ₹703.00

Buy Now for ₹703.00

Confirm Purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice.
Cancel

About this listen

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

  • Eight headlines that work-and how to use them
  • The five-step "Motivating Sequence" for generating more sales and profits
  • 10 tips for boosting landing page conversion rates
  • 15 techniques to ensure your emails get high open and click-through rates

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

©1985 Robert W. Bly (P)2020 Tantor Education & Learning Marketing Writing, Research & Publishing Guides Creative Writing

What listeners say about The Copywriter's Handbook

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.in reviews

Amazon Reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
Profile image for Harendranath Acharjee

Great for social media Copy

I read this book for social media marketing. But its have more than that.
actually it clear everything on copywriting.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!