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  • The Dip

  • Written by: Seth Godin
  • Narrated by: Seth Godin
  • Length: 1 hr and 32 mins
  • 4.3 out of 5 stars (142 ratings)

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The Dip

Written by: Seth Godin
Narrated by: Seth Godin
Free with 30-day trial

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Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin (P)2007 Audible, Inc.

What listeners say about The Dip

Average Customer Ratings
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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Awesome book

Loved it. knowing when to quit and when to stick is so critical to your success. Learn when to persevere and when to change course.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Just go ahead and read it!

A short book that revisits the concept of quitting and delivers a solid impact in the 2 hours.

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    2 out of 5 stars

Repetitive

One concept repeated 100s of times to make it feel like a book. Nothing concrete.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

An inspiring read in 2021.

This is my 1st book as a part of my reading challenge in 2021. It's very inspiring to understand when not to quit.

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  • Overall
    4 out of 5 stars

super shot like a black coffee one

it's nice but mote of a podcast than a book . all the content is relevant and inspiring just that explanation a and examples are fewer than needed

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

dip ur head in to this!

This one a tiny little book... I can finish during my commute. thats the fun part... But its Must read for all those who is facing the difficulties (including me)

my fav
1) Linchpin
2) Tribe
3) the Dip
4) this is marketing
5) all marketers tell stories

thanks Mr. Seth.. I love ur work. :)

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2 people found this helpful

  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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    3 out of 5 stars

loved it

Figure out what you should quit out of the tasks at hand, because quitting will make you successful.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Changes everything for me.

I really liked the concept of the book and narration was just wonderful. loved it.

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  • Overall
    2 out of 5 stars
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    2 out of 5 stars
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    1 out of 5 stars

helped me get Demotivated✨

2 stars for:
for the fact that how perfectly it killed my time

BUSTED

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