The Four
The Hidden DNA of Amazon, Apple, Facebook and Google
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The Four
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Narrated by:
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Jonathan Todd Ross
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Written by:
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Scott Galloway
About this listen
Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
©2017 Scott Galloway (P)2017 Random House AudiobooksWhat listeners say about The Four
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Shubham Saha
- 18-06-19
Un-put-downable
Must read for anyone who wants to be anything in towards technology and business world
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Girish B Hukkeri
- 18-08-20
A Practical Map into the Glitzy Era of the Four!
The book starts and ends with the catch-line apt for the era of the Fantastic, Fiesty & Famous Four: Now, it is easier to be billionaires and harder to be millionaires. Scott Galloway shares his personal journey with very interesting and critical insights to which he is privy to. He also illustrates how is easier to be billionaires for very lucky but very very very few and harder for the less lucky few millionaires. Most of us still have to struggle extremely hard to make hundreds of thousands! It's a practical roadmap traversed by him.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Pavan Kunch
- 09-09-19
Stunning Spectacular Stellar
Brutally honest, Exceptionally narrated , This book is unputdownable ! Changes perception about all the preconceived notions about the big 4
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- sandeep makam
- 16-05-20
biased but captivating!
an indepth review of the past, present and future of the 4 horsemen who have and most likely will definite the future of global technology in almost every way.
there are parts where the author speaks from a point of bias but that doesn't take away from understanding these technology giants in great detail. great for any one who's a tech enthusiast keen to learn more about these global giants in comprehensive ways.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Gokul Chandrappa
- 07-09-19
Great Insight on the Big 4 Tech Giants!
Loved every chapter. A great insight as to how the Big 4 has grown to dominate the world. Must read as this could make you think what the digital revolution is doing for each one of us.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Milan Kamilya
- 03-04-21
A must read for upcoming entrepreneurs and professionals
Essential qualities to have for software professionals to be relevant in the emerging industries. The author explained about quick learning process to stagnant . Cooperation and seeking help from seniors is an essential quality to improve and mature as person. It is key for enriching your carrier. Emotional Intelligence will be the upcoming essential qualities for leads, managers and business leaders. Also explained various qualities of investors and entrepreneurs.
Recommended for any software professionals.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- vu3one
- 01-12-20
Keep eye on four and how they are changing world
its interesting insight into 4 tech giants, there outsize impact on growth, culture and world is worth a deep thought. its creating winner takes all economy with disastrous consequences for rest its high time for everyone to reevaluate future in arms of such giants and change the course and the four
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Amazon Customer
- 02-03-21
Thought Provoking
The book has left a long silence post completion। thinking Silence...
The mind would be searching your past present and future incessantly post reading the book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 08-01-24
An interesting recipe for corporate/entrepreneurial success
What initially seemed like an iconoclastic take on corporate giants of modern era (it goes beyond the story of just 4)..very soon proved to be one of the most holistic studies of DNA of success in technology era.
It leaves you with a great recipe of "entrepreneurial/ corporate success of global scale", served well with pun and punches. Although I initially thought the book may be slightly dated, but in the end it rather proved to be ageless.
Easily, one of the better books, which is bound to tingle entrepreneurial nerve and strengthen executive vision in its reader/listeners, presented in an interestingly provocative way.
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- NitinChandil
- 30-09-20
good book to understand forces around the four
good book to understand forces around the four. Starts well with chapters on the four, but later when it gets preachy for students and professionals
, unbearable then.
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