Here's how you can increase and sustain organic revenue and profit growth...whether you're running an entire company or in your first management job. 

Over seven recent years, Procter & Gamble tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team integrated innovation into everything P&G did and created new customers and new markets. 

Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, Lego, GE, HP, and DuPont became game-changers. Their inspiring lessons can help you learn how to:

• Make consumers and customers the boss, not the CEO or the management team 
• Innovate to grow a mature business 
• Develop higher growth and higher margin businesses 
• Create new customers and new markets 
• Revitalize a business model 
• Reach outside your own business and tap into the abundant brainpower and creativity of the world 
• Integrate innovation into the mainstream of your managerial decision making 
• Manage risk 
• Become a leader of innovation 

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.