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The Goal

A Process of Ongoing Improvement - 30th Anniversary Edition

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The Goal

Written by: Eliyahu M. Goldratt, Jeff Cox
Narrated by: uncredited
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About this listen

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.
Management Management & Leadership Organisational Behaviour Workplace & Organisational Behaviour Process Improvement

What listeners say about The Goal

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Really good book and storytelling

Really enjoyed the storytelling used to explain concepts from production and operations management. Narrators are highly engaging.

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Loved it!

This is the best audiobook I've ever heard. Great content, great narration. Just an amazing experience!

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Best Audiobook

One of the most engaging stories heard in audio book format. With all the adds sound effects and intreging storyline you will definitely dive into it.. I also have a had copy of the book which i have never opened.

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loved it!

Love the way the author brings us inside the story and makes it more relatable.

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Must read for any manager

Easily one of the best books I have gone through recent times
excellent narration nd concept clarity

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Best book for all levels!

A must read for all levels of executives and founders. Very in-depth study and explanation of planning and identifying the real goal and achieving it!

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My favorite

it was long, but every word was needed and in the right place. No book has impressed me as much

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Best book for Managers

This book has a really great story.
It is nicely narrated with different sounds.
People working in manufacturing industry can closely relate with this.

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Awesome Book on Throughput

To keep it simple I would like read or / and listen this multiple times. Fantastic book. I would say go for it. will be really helpful for mid management level to CEOs level.

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A Great book!

This book very well identifies and explains key steps on how to achieve the Goal in a Manufacturing setup. A must read!

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