The Hook cover art

The Hook

How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success

Preview

Free with 30-day trial
Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

The Hook

Written by: Richard Krevolin
Narrated by: Mel Foster, Patrick Lawlor, Joyce Bean
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹844.00

Buy Now for ₹844.00

Confirm Purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice.
Cancel

About this listen

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.

The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.

More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to:

  • Create an emotional connection between your organization and its target market, or between a product and consumers.
  • Generate interest, enthusiasm, and support for a person, company, or product.
  • Demonstrate the benefits and potential of any product, service, company, or individual.
  • Create a culture of inclusion for any company or product.
  • Enhance staff commitment to mission and objectives.
  • Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.

©2016 Richard Krevolin (P)2015 Brilliance Audio, all rights reserved.
Marketing

What listeners say about The Hook

Average Customer Ratings
Overall
  • 3.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 3.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Very Simple Good Book

It has simplified the science and art of story telling. Good book which is must read.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!