Driven by family values and Indian ethos, yet wholly contemporary and pioneering in their thinking and best practices, Hero firms today are renowned for putting mutually beneficial relationships at the very core of their business philosophy. The book goes deep inside the 'family spirit' that brought employees, customers, channel partners, suppliers and local communities together to create success, welfare and well-being for millions over the past seven decades. A rare story that proves how a principle-driven organization can create exceptional value for society.

In the early 20th century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has a revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety - a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most recognized Indian brands in the world.

Rahul Bajaj is a billionaire businessman, the chairman emeritus of the Bajaj Group and a former member of Parliament. This book is not just the story of Rahul Bajaj but the story of India. The author takes us through the country's transformation from the time Rahul Bajaj's mother was imprisoned during the freedom struggle to the prism of his eventful life. Based on unrestricted interviews, the book is full of anecdotes, business learnings and political asides. It is, at its core, a moving human story.

In April 2017, Prashant Desai founded a venture to build the first truly Indian sports brand - D:FY. In six months, Rajiv Mehta, who started Puma India and led it for seven years, joined him as a partner. They opened 17 stores in seven cities, riding on great aspirations and confidence. The business lost Rs 30 crore in 30 months, virtually wiping out all that Prashant had earned for nearly 30 years. The venture failed not because Prashant did not possess the necessary vision, determination, and courage.

The year was 1983. A cotton trader, still in his early thirties, began to dream big. His aspiration was to become an 'industrialist'. The venture he was about to embark on was uncharted territory for him. He knew nothing about cement, limestone or anything remotely associated with it. In the era of Licence Raj, where everything from production to consumption was controlled by the government, Narotam Sekhsaria saw the huge potential in cement and its role in a growing nation.

Architect of "Operation Flood", the largest dairy development program in the world, Dr. Verghese Kurien has enabled India to become the largest milk producer in the world. A man with a rare vision, Dr. Kurien has devoted a lifetime to realizing his dream - empowering the farmers of India. He has engineered the milk cooperative movement in India. It was a sheer quirk of fate that landed him in Anand, where a small group of farmers were forming a cooperative, Kaira District Cooperative Milk Producers' Union Limited (better known as Amul), to sell their milk.

There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. How did a small Chinese start-up become so big in a matter of years? How has it managed a cult following in such a short time period when a company like Apple took decades? What's the secret behind Xiaomi's success? Such are the answers this book will provide at length.

When Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting 'to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. This audiobook takes listeners from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights.

In 2003, Tata Consultancy Services set itself a mission: "Top Ten by 2010". In 2009, a year ahead of schedule, TCS made good on that promise; in 14 years, the company had transformed itself from the $155 million operation that S. Ramadorai inherited as CEO in 1996. Today it is one of the world’s largest IT software and services companies with more than 240,000 people working in 42 countries, and annual revenues of over $10 billion. In this fascinating book, S. Ramadorai, one of the country’s most respected business leaders, recounts the steps to that extraordinary success.

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.