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The Irresistible Offer

How to Sell Your Product or Service in 3 Seconds or Less

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About this listen

 The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.

The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc. (P)2006 Gildan Media Corp Marketing Marketing & Sales Sales

Critic Reviews

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)
Most relevant
I loved this book and would recommend this book to everyone. Even Alex hormozi has also taken a few tips from this book (you'll know when you read it). And the best part of the book is how easily he explained how to make an irresistible offer.

the way he explained everything and the knowledge he is giving

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