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The New York Times Pocket MBA: Sales and Marketing

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The New York Times Pocket MBA: Sales and Marketing

Written by: Michael A. Kamins Ph.D.
Narrated by: Grover Gardner
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About this listen

 Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.©1999 The New York Times (P)2000 Listen and Live Audio Inc. Advertising Entrepreneurship Marketing Motivation & Self-Improvement Sales

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