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The New York Times Pocket MBA: Business Planning: 25 Keys to a Sound Business Plan

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The New York Times Pocket MBA: Business Planning: 25 Keys to a Sound Business Plan

Written by: Edward E. Williams Ph.D., James R. Thompson Ph.D., H. Albert Napier Ph.D.
Narrated by: Eric Conger
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About this listen

 Learn the 25 keys to a great business plan, including writing the company's mission, identifying marketing opportunities, calculating appropriate financial ratios, and projecting growth rates, that will help guide your company's expansion and attract necessary funding. Business Planning is part of The New York Times Pocket MBA Series.©1999 The New York Times (P)2000 Listen & Live Audio, Inc. Business Development Entrepreneurship Forecasting & Strategic Planning Management Career Planning

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