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The Power of Storytelling

Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs

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The Power of Storytelling

Written by: Jim Holtje
Narrated by: Sean Pratt
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About this listen

A guide to crafting unforgettable, attention-grabbing business communications – from speeches and letters to business plans - using stories from the world's top business leaders.

The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter. Jeff Bezos, the founder of Amazon.com, often tells a story of setting up the company's first office in a converted garage.

The Power of Storytelling collects the best of these stories, which listeners can use to strengthen their own communication. It's great for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they're writing speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve Jobs, and many more, this is an inspiring and immensely useful audiobook.

©2011 Jim Holtje (P)2011 Gildan Media Corp
Education & Learning Meetings & Presentations Personal Finance Public Speaking

Critic Reviews

"Thanks to Jim for a indispensable resource for leaders who aim to make a lasting impact with their words." (Dana Rubin, Director, New York Speechwriters Roundtable)
"Executives who know how to tell effective business stories will influence audiences, motivate employees, and get good media attention. All executives need to master this communication skill. The wisest of executives will turn to this book to learn how." (Joan Detz, Author of How To Write & Give A Speech)

What listeners say about The Power of Storytelling

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Bed time stories for business people

From the title and sample, I expected the book to convey techniques to say story. But the book is collection of stories from famous CEOs auto biography. Though I enjoyed the book, I had different expectations.

I liked the stories. But the authors conclusion for every story just sucks. If someone who is interested in business definitely will know to when and where to say the story. Trying to spoon feed the readers/ listeners is annoying.

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book name " lean business through ceo story"

convince techniques not much available although some good thoughts are available


like the point that educates problem to all people and share the problems

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just a random collection of references for quotes.

Tried hard, but could not go beyond 40%. Very difficult to read the author thinks that just by citing good references in your speech one can become a good speaker.

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