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The Psychology of Selling

Increase Your Sales Faster and Easier Than You Ever Thought Possible

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The Psychology of Selling

Written by: Brian Tracy
Narrated by: Brian Tracy
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About this listen

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time. Salespeople will learn: "The inner game of selling" how to eliminate the fear of rejectionhow to build unshakeable self-confidence. Sales people, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.

©2006 Brian Tracy (P)2013 Gildan Media LLC
Sales Marketing Psychology

Critic Reviews

From Publishers WeeklyWith his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands." Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like "The Inner Game of Selling" and "The Power of Suggestion." The "Getting More Appointments" chapter recapitulates sound but Willy Lohman-esque advice like "Sidestep the Excuse" or "Don't Be Put Off"; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks.

What listeners say about The Psychology of Selling

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Excellent Book for Sales People, a

Hai, friends it is a very Excellent Book for salespeople, and have given very good topics in it, How to improve our sales and revenue?

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I'm not into sales but liked it

Picked this as part of my diversity reading. Very to the point and techniques which can be put to use outside of sales function also.

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wonderful audio book

all the best, if you choose to listen to this audio book.
it's a life changing book.

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Good book for anyone who wants to get started in sales

Good book for anyone who wants to get started in sales. Could have been little shorter.

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good one to self reflect

very good narattive and practical approach . the story telling was also connected and seamless

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awesome

great insights, must read for sales person, must go through the content periodically, everytime you will learn new skills and ideas.

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I love Brian Tracy

I just love to absorb wisdom from Brian Tracy through all his books. He played tremendous role in constructing my life

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Must read book

if you wanna live today you need to sell yourself... n sales is the core skill for everything... loved the book. great take away especially those exercise in the last chapter... ❤️

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Nice book

loved this book from beginning to end. Great narration. Soothing voice of Brian Tracy. Would recommend to others

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perfect blend of discipline+affirmations & success, in life

A must to be successful and happy in life irrespective if your career choices. author maps it to sales success but I feel it holds true for kife

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