The Pumpkin Plan
A Simple Strategy to Grow a Remarkable Business in Any Field
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The Pumpkin Plan
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Narrated by:
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Mike Michalowicz
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Written by:
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Mike Michalowicz
About this listen
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over, and he was chasing customers left and right, putting in 28-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.
After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?
- Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
- Weed out the losers: In a pumpkin patch, small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
- Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.
©2012 Mike Michalowicz (P)2020 Penguin AudioPeople who bought this also bought...
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Overall4.5 out of 5 stars 5
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Overall4.5 out of 5 stars 7
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Performance4.5 out of 5 stars 5
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- Narrated by: David Drummond
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Overall4.5 out of 5 stars 95
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Performance4.5 out of 5 stars 80
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Story4.5 out of 5 stars 79
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3 out of 5 stars
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not applicable to all industries
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Beyond the E-Myth
- The Evolution of an Enterprise: From a Company of One to a Company of 1,000!
- Written by: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 5 hrs and 44 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance4 out of 5 stars 1
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Story3 out of 5 stars 1
Beyond the E-Myth embraces the fundamental premise of that first book - that a small business only succeeds to the degree its owner goes to work on the business rather than just in it, creating the systemic operating system that makes that business unique in the marketplace.
Critic Reviews
"Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you—entrepreneurs, business owners—read it! Do it now!" (Michael Gerber, author of The E-Myth and creator of the E-Myth Evolution)
"Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." (Guy Kawasaki, author of Enchantment and The Art of the Start)
"Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." (Seth Godin, author of We Are All Weird)
What listeners say about The Pumpkin Plan
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sheetal
- 18-05-21
Brilliant!
Loved every bit of it! Read it twice over.. If you're an entrepreneur who's looking to grow, pick this book up now..
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- jeetender chauhan
- 18-04-23
Excellent book
This is an amazing book. You can't miss single word of it. Narration is very captivating.
Every entrepreneur should listen to it, he will find something here to apply in his business, where ever he maybe in his business growth curve!
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