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The Revenue Acceleration Rules

Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies

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The Revenue Acceleration Rules

Written by: Shashi Upadhyay, Kent McCormick
Narrated by: Eric Martin
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About this listen

Turn data into revenue in the B2B marketing sphere.

The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.

Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space.

  • Supercharge your demand waterfall.
  • Align marketing and sales.
  • Learn best practices from industry experts.
  • Grow revenue with account-based marketing.
©2018 Lattice Engines (P)2019 Gildan Media Corporate & Public Finance Forecasting & Strategic Planning Marketing Sales

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Very informative

Book is very informative for people with all levels of ABM understanding. Clarified all concepts very well.

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