The Signals Are Talking
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The Signals Are Talking
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Narrated by:
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Tiffany Morgan
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Written by:
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Amy Webb
About this listen
Axiom Business Book Award in Business Technology winner, 2017
Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon—distinguishing what is a real trend from the merely trendy.
This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments—especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream—that have long-term consequence for tomorrow.
With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions:
- How will a technology—like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things—affect us personally?
- How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think—and how should we prepare for it now?
Most importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come—challenging us to create our own preferred futures.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2016 Amy Webb (P)2018 Hachette AudioCritic Reviews
"The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that's a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe." (Christopher J. Graves, Global Chair, Ogilvy Public Relations)
"Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes." (Ram Charan, advisor to CEOs and corporate boards, author of The Attackers Advantage and co-author of Execution: The Discipline of Getting Things Done)
"[The Signals Are Talking] provides several brain-bending future possibilities...Webb's stellar reputation in this red-hot field should generate demand." (Booklist)
"The best leaders will know how to listen for the future. Amy Webb's book tells you the signals to listen for-as well as the noise you should ignore. The signals are talking and leaders should listen." (Bob Johansen, Distinguished Fellow, Institute for the Future, author of Leaders Make the Future)