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This Is Personal

The Art of Delivering the Right Email at the Right Time

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This Is Personal

Written by: Brennan Dunn
Narrated by: Matt Weisgerber
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About this listen

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.

This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.

Author Brennan Dunn shares the key strategies for maintaining high-touch, personalized sales relationships and doing so at scale. As a speaker, consultant, and founder of RightMessage, a software company focused on infusing mass marketing with personalization, he has been dialing in on and refining these strategies for years so that you can immediately implement them in your business. He's discovered that the best tool for this moment is email.

Dunn showcases a range of companies who are using personalized email to better connect with their audience, including bakeries, bariatric surgeons, business coaches, fitness instructors, a heavy metal band, and more. You'll learn how these businesses have made this transition in their communication strategies and visualize your potential success in theirs.

©2023 Brennan Dunn (P)2023 Ascent Audio Consumer Behaviour & Market Research E-Commerce Marketing

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Profile image for Deepen Wadhwa

Amazing Book with one thing missing

All positives except one - Some examples can only be found in the print and e-book versions but could've easily been included as a separate sheet with the audio book. It feels like I'm missing a part of this book just because I prefer the audio medium.

Everything else is fantastic. I love this book and Brennan Dunn is a force of nature.

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